Now on its third year, #NPSD2020 or National Philippine Streetwear Day 2020 is being celebrated across three dates: one for Davao, one for Cebu, and one for Manila. The concept of the movement is to promote your local, Filipino apparel brand. Simple enough, right?
But are we still in a market where we need to tell people to “support local?” It’s a question worth asking, especially since support this year seems to have somewhat dwindled. Compared to last year’s 1000 posts using the #NPSD2019 hashtag, the #NPSD2020 hashtag haas only managed to pull a tenth of that number on Instagram.