Streetwear and illustration go together naturally, it doesn’t even really need explaining. When you look at the work of Gerone Perez, the connection between the two is obvious. He’s not the only one doing it, but he’s definitely doing it right. Labels provide crucial texture for his work. “I try to put everything and anything onto my characters and hope it works,” he says. “Most of the time the words and logos are just about creating aesthetics and layers.”
Thank You is a brand that sprouted from the concept of gratitude, and everything they do revolves around showing love and giving back to the people that surround them. They create streetwear and lifestyle clothing as part of their umbrella store, called the Thank You Gift Shop. Located in Malolos, Bulacan, the store showcases multiple brands and artists, selling stuff that ranges from coats to cookies. The products hail mostly from their hometown in Malolos, Bulacan, a province in the north of the Philippines, but they also feature artists from cities across the Philippines like Cebu and Cavite.
But no one is more important than their immediate family, and the brand revolves heavily around their daughter. It’s run by the married couple Alden and Mira Mallo, and they named their primary icon (a silhouette of a young girl bowing, as if politely saying “thank you”) Bliss after their child: “Gusto namin alam ng anak namin na family oriented yung brand namin, and ma-feel niya na para sakanya talaga to.” (“We want our daughter to know that our brand is family oriented, and we want her to feel that’s this concept is really dedicated to her.”)