Support Your Friends. It’s simultaneously a brand name and statement. They’re known for a few things, but their logo caught nationwide attention when Grab snatched it without permission. The ridesharing company was using it to advertise their merger with Uber last year. And while the move went viral, with fans stepping up to defend SYF, they’ve never told their story publicly.
Thank You is a brand that sprouted from the concept of gratitude, and everything they do revolves around showing love and giving back to the people that surround them. They create streetwear and lifestyle clothing as part of their umbrella store, called the Thank You Gift Shop. Located in Malolos, Bulacan, the store showcases multiple brands and artists, selling stuff that ranges from coats to cookies. The products hail mostly from their hometown in Malolos, Bulacan, a province in the north of the Philippines, but they also feature artists from cities across the Philippines like Cebu and Cavite.
But no one is more important than their immediate family, and the brand revolves heavily around their daughter. It’s run by the married couple Alden and Mira Mallo, and they named their primary icon (a silhouette of a young girl bowing, as if politely saying “thank you”) Bliss after their child: “Gusto namin alam ng anak namin na family oriented yung brand namin, and ma-feel niya na para sakanya talaga to.” (“We want our daughter to know that our brand is family oriented, and we want her to feel that’s this concept is really dedicated to her.”)
Akomplice clothing released a new collection this week called “Peace Vs. Piece,” which tackles the daunting issue of gun violence in the US. The lookbook, shot in a California cemetery, features a young model named Duke Abraham, signifying that, “The youth can be the victim or the perpetrator, and are often those most affected.”