Al James is no stranger to success and his latest video “Latina” is on track to become one of his biggest yet, hitting 5 million views in less than two months. As his sound has spread throughout the Philippines, he’s switching up his style a bit to stay ahead of the imitators. And he’s also invested some more in the video since it was clearly going to be a hit. The updated flow, crisp animation, and cinematic views all come together for a true leveling up.
It can be difficult to tell what’s going to blow up these days, but anyone who’s been paying attention to Filipino rap knew it was only a matter of time for Psychedelic Boyz. Their latest video “Rawstarr Til I Die” dropped back in April but just started to go viral this month. Earlier this week it broke a million views, according to director J. Estacio, and it’s already nearing two million. “I get tagged in a lot of videos from fans posting this song online, hanging out with their friends doing wild shit. Even babies and young kids be bumping to it. And there’s a parody video now too!”