Al James is no stranger to success and his latest video “Latina” is on track to become one of his biggest yet, hitting 5 million views in less than two months. As his sound has spread throughout the Philippines, he’s switching up his style a bit to stay ahead of the imitators. And he’s also invested some more in the video since it was clearly going to be a hit. The updated flow, crisp animation, and cinematic views all come together for a true leveling up.
Read MoreThe Psychedelic Boyz New Video is Blowing Up
It can be difficult to tell what’s going to blow up these days, but anyone who’s been paying attention to Filipino rap knew it was only a matter of time for Psychedelic Boyz. Their latest video “Rawstarr Til I Die” dropped back in April but just started to go viral this month. Earlier this week it broke a million views, according to director J. Estacio, and it’s already nearing two million. “I get tagged in a lot of videos from fans posting this song online, hanging out with their friends doing wild shit. Even babies and young kids be bumping to it. And there’s a parody video now too!”
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