When you talk about Manila streetwear, many local brands come to mind. But there are only a select few that sit confidently on top of that list. THE is one, if not the one. They helped pioneer the rise of streetwear culture in the Metro and are one of the reasons why many young people started their own T-shirt brands. And this week they’re celebrating their 10 year anniversary.
Local independent streetwear vendors converged on Cubao Expo this past weekend for THE Block Party. The rain was torrential earlier in the day, but by nightfall, it had lightened to a cool drizzle. And the leftover chilly air and wet streets deterred no one; this was hoodie weather after all. Expo is the very location where many of these young artists found their creative roots, and it was all organized by none other than THE, the brand regularly cited as pioneering this thriving Metro Manila subculture.