Any kind of drop relating to toys or cartoons begs for nostalgia, and the video lookbook for DBTK‘s new collab with Sanrio is dripping with a yearning for the days of childhood. Directed by Chino Villagracia from The Visual Club, the video is shot in 16mm style, with a rainbow of bleeding pastel colors. Grainy textures and flickering effects drive the feel of times gone past, which is furthered by the old furniture, courtesy of someone’s grandparents. “We shot it at our production designer’s grandfather’s old house,” laughs Villagracia. “I based the whole thing off childhood memories, like watching Sanrio on my grandmother’s old TV and playing the video games on our family computer.” (The Visual Club did the magazine lookbook, too.)
While it took a rushed two weeks from conception to finish, they shot everything in one day. “I didn’t see any of the set design or the location until the day of, and that’s also when I met the models,” he says. The video features Nathan Dacanay and DB Quiero, a rapper from Baryo Berde clique and head of the all-women collective WeMan. She also performed for DBTK at the recent Calle Con festival. “I shoot anything that pops in my head. We just play around and collaborate with the models, letting them do their thing. I don’t want to sound lazy, but I want the shoot to be organic. “
“I wanted things to be a little bit dreamy and for it to resemble expired film. But it’s all digital, shot with vintage lenses. I wanted a similar feel for the music, too.” he says. The lo-fi homework beats were created by Joseph Viola specifically for the video. The drop is available today at DBTK’s flagship store in Quezon City.