“Ego death,” says Kyle, one of the founders of Nobody Clothing, when asked to describe the ethos behind their streetwear brand. It’s a company that’s about being bigger than oneself. About escaping self-aggrandizement.
Born in Quezon City’s Cubao Expo, the group would hang out, sitting around on the compound’s curbs until midnight, scheming and designing. They wear the local badge proudly, making Cubao’s zip code a prominent element across their apparel.
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